boot Düsseldorf 2011 bolsters upswing in the yacht and watersports industry
A huge festival of international yachting and watersports has just been celebrated in Düsseldorf. The 250,500 visitors from over 60 countries, 10,300 more than in the previous year, were an assurance of satisfied exhibitors and an upbeat mood in the exhibition halls at boot Düsseldorf 2011, which ended on Sunday, 30 January. For nine whole days in 17 exhibition halls, 1,571 exhibitors from 61 countries premiered boats and exhibited new watersports gear, boat equipment and accessories at the world's biggest yacht and watersports show.
A complete success
"Our expectations have been far exceeded. The economic upturn discernible in the run-up to the show has truly gathered pace. With lively ordering and purchasing in certain areas, the large number of high-calibre, interested visitors has given the industry good reason to view the coming watersports season with optimism. The programme for encouraging youngsters under the motto of "360° watersports live" at boot 2011 has had the desired effect. The numerous opportunities for trying out watersports on site went down particularly well with young people and families. We've met all our targets," says Werner Matthias Dornscheidt, CEO of Messe Düsseldorf.
Showcasing innovations to knowledgeable visitors
Jürgen Tracht, Managing Director of the German Marine Federation (BVWW), Cologne, is also heartened by the success of the show. "boot Düsseldorf is the economic locomotive of the international yacht and watersports industry. This is where innovations are showcased and the way is paved for the markets of tomorrow. Visitors at the stands were knowledgeable and in spending mood and came from many countries of the world to find out about new products. There's no doubt that the many action programmes available in virtually all exhibition halls bring new customers and target groups to the exhibiting businesses. And this is welcomed by the industry."
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